More people are buying online than ever before and by 2019, online sales are forecast to account for 20% of all retail sales.
How can your small businesses compete?
In our previous post on e-commerce we argued that if you want to be successful online you had to focus on what it was that makes people want to buy something from you.
The next step is to make sure that your website looks good and works well.
Beauty is in the eye of the beholder
There are lots of opinions about what looks good on a website and what doesn’t. So are there any simple rules you can follow? We think so and have put them into a list to share with you.
1. Be responsive
A large and growing proportion of your visitors will come to your website on a tablet or smartphone. Use a modern, responsive design, it is expected by consumers.
2. Quality photography
If you are selling online, it is likely that the first time people see your products will be via the ...