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THE BRIEF: IMPROVE GOOGLE PAGERANK

"Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content."

Falcon Forge

Falcon Forge

Since the 1930s, Falcon Forge have been creating bespoke architectural metalwork. Working with Architects and Interior Designers and specialising in Restoration, Replication and Fabrication, they recognised that they could make their website work harder for them and asked us to undertake a website review with the object of getting more exposure on Google Search Engine.

SERVICES Devise Best Keywords / Write new Meta Tags / Benchmark in Google Analytics / Re-submit to Google / Ongoing reporting, analysis and support

"Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content."

Falcon Forge

SEO IS KEY

Search Engine Optimisation is key to a successful website. If your website can't be found by your customers, then it doesn't matter how good, bad or indifferent it is. 

In essence, SEO is fairly simple. Work out the words or phrases that people might use to search for your product or service and tailor your content to meet your potential customers needs. 

OUR APPROACH:

A project like this takes time and benefits from a stepped approach. 

  • Set up on Analytics
  • Benchmark current website traffic
  • Research Keywords
  • Review current site
  • Optimise site content to match required keywords
  • Do Website Promotion
  • Measure, Review and Rework