Our apprentice Ciera attended Social Day UK’s 2016 Kent event, to learn about what’s BIG in digital marketing and social media this year. Here’s her breakdown of what the experts had to say.
The BIG news
Facebook has taken over LinkedIn as 51% of people declare it the most important channel, so it’s no wonder that Facebook ads are still just as useful as ever! According to Michael Cuschieri from M C Square Marketing, who just returned from Facebook’s 10 year plan conference in San Francisco, these are the top tips you need to know about Facebook…
You have to pay to play! Organic posts are down, but do not “boost posts” on Facebook as this will only encourage engagement with your existing audience. Use Facebook ads instead.
Live video is the answer to success!
Keep brand consistency across all your platforms to increase brand awareness.
Try out different images or videos for one ad.
Never use ...